Free tracking tools
Free tools for tagging and checking campaign links.
UTM link builder
Tag links for Google Ads, Facebook and Instagram, TikTok, email or anything else, with each platform's own parameters filled in.
UTM link checker
Paste a tagged link to see missing, empty, repeated or mixed-case UTM parameters before they split your reports.
UTMs tell you where a visit came from. Tracking tells you what it was worth.
Run the free audit to see how good your site's tracking is, and whether Meta is likely restricting it.