All recoveries

Implementation recovery

Zenon.ae: conversions started counting again

Bypassing Data Sharing Restrictions and Complete migration from traditional Facebook Pixel to server-side tracking using GTM server containers and Facebook Conversion API, achieving significant data recovery from ad blockers and tracking prevention.

3 daysJun 25, 2025Pro
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Zenon.ae after recovery

What was broken

  • 23.81% of requests affected by tracking prevention measures
  • iOS 14.5+ Safari tracking restrictions causing data loss
  • Ad blockers preventing client-side Facebook Pixel execution
  • Incomplete customer journey tracking affecting attribution
  • Cookie restrictions in modern browsers
  • Lack of user information capture for enhanced targeting

What we rebuilt

  1. 01Implemented server-side processing to bypass client-side restrictions
  2. 02Set up first-party data collection through custom subdomain (metrics.zenon.ae)
  3. 03Created server-side routing to avoid blocked tracking scripts
  4. 04Integrated Facebook Click ID (fbclid) for enhanced attribution
  5. 05Developed custom JavaScript tags for form data capture
  6. 06Built comprehensive testing framework with real-time validation

Before vs after in the tools that matter

Screens from the stack buyers already live in. Not a fake dashboard. Click either frame to enlarge.

Before · empty / blocked
After · counting again

What started working again

  • Achieved 20.83% overall recovery rate from tracking prevention and ad blockers
  • Processed 7,545 total requests over 10-day monitoring period
  • Recovered 1,454 requests (19.27%) from tracking prevention
  • Recovered 118 requests (1.56%) from ad blockers
  • Successfully tracked Page View (1,960), View Item (1,233), and Generate Lead (18) events
  • Implemented complete user journey tracking with email, phone, and name capture
  • Created automated Looker Studio reporting dashboard
  • Delivered comprehensive advertiser documentation with video tutorials
  • Achieved 100% event accuracy in Facebook Events Manager testing
“Perfect. Confirmed with the tracking team theres no issue and all is tracking fine”
Anthony AdeloyeA

Anthony Adeloye

Marketing Director, Zenon.ae

Delivery path

  1. 01

    Server Container Configuration

    Set up GTM server container with Stape hosting and custom subdomain implementation

  2. 02

    Conversion API Implementation

    Complete migration from Facebook Pixel to Conversion API with event mapping

  3. 03

    Quality Assurance Testing

    Comprehensive event testing using Facebook Events Manager and server preview mode

  4. 04

    Documentation & Training Delivery

    Complete advertiser documentation with Looker Studio dashboard and video tutorials

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

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