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Implementation recovery

Emirates Advisory Comprehensive Tracking Implementation: conversions started counting again

Emirates Advisory, was blocked from Meta ads due to 'sensitive' product categories.It's a consultancy service website, required a robust tracking system to monitor form submissions and user interactions across their main domain and subdomain. Over an 8-day engagement, we implemented client-side and server-side tracking using Google Tag Manager, Custom Server, and Meta Conversion API, integrated a GDPR/CCPA-compliant Consent Management Platform, and built a real-time Looker Studio dashboard, achieving 95%+ tracking accuracy and recovering 14.45% of events from tracking prevention and 3.27% from ad blockers.

8 daysApr 10, 2025Standard
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Emirates Advisory Comprehensive Tracking Implementation after recovery

What was broken

  • Ensuring GDPR/CCPA compliance with consent management
  • Tracking across main domain and subdomain with consistent GTM integration
  • Unverified Google Ads conversion tags due to lack of initial form submissions
  • High tracking prevention impact (24.02%) requiring server-side solutions

What we rebuilt

  1. 01Implemented CookieYes CMP with Google Consent Mode V2 for compliance
  2. 02Configured GTM on both main domain and subdomain for consistent tracking
  3. 03Tested form submissions to activate Google Ads conversion tags
  4. 04Set up server-side tracking with Custom Server to recover 14.45% of events from tracking prevention

Before vs after in the tools that matter

Screens from the stack buyers already live in. Not a fake dashboard. Click either frame to enlarge.

Before · empty / blocked
After · counting again

What started working again

  • Achieved 95%+ tracking accuracy for form submissions and user interactions
  • Recovered 3.27% of events from ad blockers and 14.45% from tracking prevention
  • Delivered GDPR/CCPA-compliant tracking with real-time Looker Studio dashboard
  • Enabled tracking on 404 page for enhanced user interaction monitoring
“Would 10000% recommend working with Shahzada.”
Haris AhmedH

Haris Ahmed

Marketing Manager, Emirates Advisory

Delivery path

  1. 01

    Access Provisioning & Onboarding

    Secured access to CookieYes, WordPress subdomain, and other required platforms, and conducted onboarding to align on tracking requirements.

  2. 02

    Client-Side Tracking Setup

    Installed Google Tag Manager Web Container on main domain and subdomain, configured GA4, Google Ads, Meta Pixel, and Yandex Metrica, and implemented CookieYes CMP with Google Consent Mode V2.

  3. 03

    Server-Side Tracking Implementation

    Set up GTM Server Container on Custom Server, configured server-side tracking for GA4, Google Ads, and Meta Conversion API, and ensured event deduplication.

  4. 04

    Event Tracking & Dashboard Setup

    Configured tracking for form submissions, phone/email clicks, social media links, CTAs, and 404 page interactions, and built a real-time Looker Studio dashboard.

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

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