Enhanced Tracking System for Emirates Advisory with Client and Server-Side Integration
“Would 10000% recommend working with Shahzada”
Haris AhmedMarketing Manager, Emirates Advisory
Recovered 3.27% of events from ad blockers and 14.45% from tracking prevention
What was broken
Tags had to follow visitors' GDPR/CCPA consent choices
Tracking across main domain and subdomain with consistent GTM integration
Unverified Google Ads conversion tags due to lack of initial form submissions
High tracking prevention impact (24.02%) requiring server-side solutions
What we rebuilt
Set up the client's CookieYes banner and connected it to the tags
Configured GTM on both main domain and subdomain for consistent tracking
Tested form submissions to activate Google Ads conversion tags
Set up server-side tracking with Custom Server to recover 14.45% of events from tracking prevention
Before and after
Tracking screens from this project. Open either frame to enlarge.
BeforeAfter
Results
Recovered 3.27% of events from ad blockers and 14.45% from tracking prevention
Delivered tracking that follows the CookieYes banner, plus a real-time Looker Studio dashboard
Enabled tracking on 404 page for enhanced user interaction monitoring
Delivery path
Access Provisioning & Onboarding. Secured access to CookieYes, WordPress subdomain, and other required platforms, and conducted onboarding to align on tracking requirements.
Client-Side Tracking Setup. Installed Google Tag Manager Web Container on main domain and subdomain, configured GA4, Google Ads, Meta Pixel, and Yandex Metrica, and connected the client's CookieYes banner to Google's consent settings.
Server-Side Tracking Implementation. Set up GTM Server Container on Custom Server, configured server-side tracking for GA4, Google Ads, and Meta Conversion API, and ensured event deduplication.
Event Tracking & Dashboard Setup. Configured tracking for form submissions, phone/email clicks, social media links, CTAs, and 404 page interactions, and built a real-time Looker Studio dashboard.
“Hassan resolved a complex GTM issue in just one hour, after I had spent nearly a month working with Google Support with no success. His expertise is exceptional, and I highly recommend his services!”
Luis BoaniUpwork review, October 2024Read the case study
Payment method required at checkout. One trial per domain. The 30 minutes start once tracking is installed and events fire; it is visibility in Events Manager, not same-day ROAS.