Vision4kids Facebook SST & GA4 Recovery: conversions started counting again

What was broken

• Inaccurate conversion tracking due to client-side only setup
• Missing lead event tracking (phone clicks, link clicks, email clicks)
• Ad blocker and iOS ITP restrictions blocking 27% of events

What we rebuilt

1. 01Implemented server-side tracking with Custom Server and Facebook CAPI
2. 02Configured tracking for lead events, phone clicks, link clicks, and email clicks
3. 03Bypassed ad blockers and iOS ITP restrictions, recovering 27% of events
4. 04Built a Google Looker Studio dashboard for real-time insights

What started working again

• Achieved 97% tracking accuracy for Facebook conversions
• Increased leads by 30% through improved tracking
• Bypassed 27% of events blocked by ad blockers and iOS ITP
• Delivered a Google Looker Studio dashboard for client reporting

“Pleasure to work with. Can highly recommend.”

T

Thomas André Jensen

Digital Markerting Agency Owner

Delivery path

1. 01

   Onboarding & Audit

   Conducted an onboarding call with Thomas to understand tracking issues, followed by an audit of existing GTM containers, FB ad account, and GA4 setup.

2. 02

   Testing Current Setup

   Tested the existing tracking setup and created a PDF report detailing issues with client-side tracking and inaccurate lead conversions.

3. 03

   Server-Side Implementation

   Provisioned a Custom Server server container, configured server-side tracking, and set up Facebook CAPI to track lead events, phone clicks, link clicks, and email clicks.

4. 04

   Validation & Dashboard

   Tested deduplication for Facebook CAPI, ensured client-side and server-side alignment, and built a Google Looker Studio dashboard for real-time reporting.