Tracking project

Enhanced Lead Generation for Vision4kids with Server-Side Tracking and Facebook CAPI

“Pleasure to work with”

Thomas André JensenDigital Marketing Agency Owner

What was broken

  • Inaccurate conversion tracking due to client-side only setup
  • Missing lead event tracking (phone clicks, link clicks, email clicks)
  • Ad blocker and iOS ITP restrictions blocking 27% of events

What we rebuilt

  1. Implemented server-side tracking with Custom Server and Facebook CAPI
  2. Configured tracking for lead events, phone clicks, link clicks, and email clicks
  3. Recovered 27% of events that ad blockers and iOS ITP had been dropping
  4. Built a Google Looker Studio dashboard for real-time insights

Results

  • Increased leads by 30% through improved tracking
  • Recovered 27% of events previously lost to ad blockers and iOS ITP
  • Delivered a Google Looker Studio dashboard for client reporting

Delivery path

  1. Onboarding & Audit. Conducted an onboarding call with Thomas to understand tracking issues, followed by an audit of existing GTM containers, FB ad account, and GA4 setup.
  2. Testing Current Setup. Tested the existing tracking setup and created a PDF report detailing issues with client-side tracking and inaccurate lead conversions.
  3. Server-Side Implementation. Provisioned a Custom Server server container, configured server-side tracking, and set up Facebook CAPI to track lead events, phone clicks, link clicks, and email clicks.
  4. Validation & Dashboard. Tested deduplication for Facebook CAPI, ensured client-side and server-side alignment, and built a Google Looker Studio dashboard for real-time reporting.

More places conversions went missing

  • Health media, US · 2025

    Ask Dr. Nandi

    5 days

    from GA4 access to a purchase showing in GA4 and Meta

    1. 24 Jan 2025GA4 access came through
    2. 27 JanLooker Studio dashboard delivered
    3. 29 JanFirst purchase came through

    A ClickFunnels funnel would not report its sales. Five days after access, a purchase showed in GA4 and Meta.

    Read the case study

  • Ecommerce analytics agency, Brazil · 2024

    Kodanik

    “Hassan resolved a complex GTM issue in just one hour, after I had spent nearly a month working with Google Support with no success. His expertise is exceptional, and I highly recommend his services!”
    Luis BoaniUpwork review, October 2024
    Read the case study

  • Public speaking training · 2024–2026

    LEADR

    5 → 1

    page builders, one tracking setup

    Tags taken off every builder

    • Meta
    • TikTok
    • Hyros
    • HubSpot
    • Google Ads
    • GA4

    LEADR moved to a new domain with pages on five builders. One tracking setup now covers them all.

    Read the case study

Set up in about 5 minutes. Events in Events Manager within about 30.

~5 min setupwithin ~30 min
Setting up
  • 7-day free trialon every eligible domain, one per domain
  • $297/moper subdomain
  • We set up the first domain with youfounder included
  • 30-day money-back guaranteeand cancel any time in the trial
  • We keep working with youuntil it is fixed
Start 7-day trialGet a free consultation

Payment method required at checkout. One trial per domain. The 30 minutes start once tracking is installed and events fire; it is visibility in Events Manager, not same-day ROAS.