All recoveries

Implementation recovery

Yatra Kundalini Activation (FR): conversions started counting again

After Meta flagged the domain for religious/spiritual content, purchase conversions stopped appearing in Events Manager, halting optimization and crushing ROAS. We rebuilt tracking with server-side Google Tag Manager and Meta Conversion API, re-established first‑party data collection, restored purchase tracking in a few days, and helped ROAS recover above 2 within two weeks.

3 daysJul 8, 2025Pro
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What was broken

  • Domain flagged for religious/spiritual content, suppressing Meta purchase signals.
  • Three months of missing conversions prevented delivery optimization and learning.
  • Privacy features and tracking prevention reduced client-side event reliability.
  • Support-directed fixes (new pixels/domains, wording changes) failed to restore tracking.
  • Attribution gaps and inability to trust reported performance.

What we rebuilt

  1. 01Deployed server-side tracking with first‑party subdomain to bypass client-side blockers.
  2. 02Implemented Meta CAPI with robust event IDs, value/currency, and hashed user data for higher match quality.
  3. 03Recreated fbp/fbc and captured click IDs for better attribution; set up event dedup with any client-side signals.
  4. 04Integrated consent and bot filtering; routed GA4 via server for consistency and quality control.
  5. 05Built monitoring in Looker Studio and provided a clear runbook for the media buyer.

Before vs after in the tools that matter

Screens from the stack buyers already live in. Not a fake dashboard. Click either frame to enlarge.

Before · empty / blocked
After · counting again

What started working again

  • Recovered 74,795 requests from tracking prevention over 30 days (20.31%); 10.40% from ad blockers in this period.
  • Purchase events reappeared in Events Manager within a few days, enabling optimization to resume.
  • ROAS stabilized near 1.0 in week one post‑fix and rose above 2.0 within two weeks.
  • High consent opt‑in rates (≈94–96%) across key events with bot traffic reduced to ~2–4%.
  • Improved event match quality and data completeness for PageView, View Content, AddToCart, Checkout, and Purchase.
“My domain was flagged by Meta for spirituality and conversions stopped, so we couldn't optimize. I tried everything with support and was out of solutions. Shazada jumped in and within a few days purchase tracking came back in Events Manager. My ROAS recovered and we could manage ads like before. He’s super fast, responsive, and talented—I highly recommend Tracking Academy.”
Céline BergaminiC

Céline Bergamini

Founder, Yatra Kundalini Activation

Delivery path

  1. 01

    Server Container & First‑Party Endpoint

    Provisioned GTM Server-Side with Stape hosting and custom subdomain to collect events as first‑party data.

  2. 02

    Meta Conversion API Implementation

    Mapped key events (PageView, ViewContent, AddToCart, BeginCheckout, Purchase) with proper event IDs, value/currency, and user data hashing (email/phone).

  3. 03

    Identifier Reconstruction & Consent

    Recreated fbp/fbc server-side, aligned with EU consent, and filtered bots. Implemented GA4 server routing for unified attribution.

  4. 04

    Validation & Optimization

    End-to-end QA using Events Manager, Test Events, and sGTM preview; tuned payloads and matching parameters.

  5. 05

    Documentation & Handover

    Delivered implementation docs, tagging schema, and a Looker Studio dashboard for monitoring.

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

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