Meta flagged her domain as religious. Purchase ROAS went from 0.14 to 2.78.
Yatra Kundalini Activation · Spirituality, France · 2025
Purchase ROAS in Ads Manager
0.142.78
About €300 a day of spend in both: 1 May to 30 June 2025, then the week of 27 July.
Tap a screen to see all of it.
Video, 2025
“In a few days only, the tracking purchase conversion came back up on my [Meta] business manager.”
Céline BergaminiFounder, Yatra Kundalini ActivationCéline Bergamini runs energy-work sessions and facilitator trainings from Bali for a French-speaking audience. In late March 2025, Meta put her domain in a restricted category, and her purchases stopped reaching Ads Manager while she kept spending about €300 a day.
The domain was flagged, and the sales stopped showing
Yatra Kundalini Activation sells group energy sessions online and in Paris, Bali and Guadeloupe, plus a three-day facilitator training.
At the end of March 2025, Meta classed the domain as religious and spiritual. The ads kept running, but the sales they produced no longer came back to Ads Manager, so Meta had nothing to optimize toward.
In June alone she spent €10,037.52 on Meta. Ads Manager credited that spend with 32 purchases and a ROAS of 0.10.
Video, 2025
“We were running the ads without being able to optimize because the tracking conversion, the sales conversion were not coming back on the [Meta] business manager.”
Céline BergaminiFounder, Yatra Kundalini ActivationWhat she tried first
She contacted Meta support many times and did what they recommended: she rewrote the spiritual wording on her site, even though that wording is the core of her work. The domain stayed restricted.
Three months went by. Her ROAS and revenue kept falling.
Video, 2025
“I tried everything, I contacted the [Meta] support many times … and for a few months, I was out of solutions.”
Céline BergaminiFounder, Yatra Kundalini ActivationWhat changed
Shahzada, now Crisper's founder, had set up her tracking a year earlier through her media buyer. A friend sent her one of his ads about bringing tracking back, and she booked a call on 9 July 2025.
He built a server-side setup on her own domain that sends purchases to Meta through the Conversions API. It was live the next day, and purchases were reaching Events Manager again within days.
Between 8 August and 4 September, Events Manager logged 784 purchases through the Conversions API, with an event match quality of 7.1 out of 10.
Figures are read off Céline's Ads Manager and Events Manager screenshots. They are Meta-reported purchases and value, not her store's revenue. Spend is in euros. Recovered in 2025 by Shahzada Ali Hassan, Crisper's founder, with a custom server-side setup, before the Crisper app existed.
Check your restriction.Walk through the restriction on your domain.
Bring your website URL or an Events Manager screenshot. We'll check the restriction and explain whether Crisper can help.Bring an Events Manager screenshot or your website URL. We'll identify the restriction level, whether it affects Core Setup, standard events, or the full domain, and explain whether Crisper can help.
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