All case studiesTracking project

A ClickFunnels funnel would not report its sales. Five days after access, a purchase showed in GA4 and Meta.

Ask Dr. Nandi · Health media, US · 2025

Timeline

5 days

from GA4 access to a purchase showing in GA4 and Meta

  1. 24 Jan 2025GA4 access came through
  2. 27 JanLooker Studio dashboard delivered
  3. 29 JanFirst purchase came through

Upwork review, 2025

“Hassan is a rockstar, exceptional work as always”
Alina IslamAlina IslamFounder and CEO, Digitalina

Digitalina, Alina Islam's agency, ran ads to a ClickFunnels funnel for Dr. Partha Nandi, a gastroenterologist and author. The funnel's sales were not showing accurately in the ad platforms or in GA4.

Tracking a funnel that has no data layer

ClickFunnels does not expose a data layer, so purchase tracking has to be built around it. Digitalina had two new landing pages about to go live and wanted tracking in place first. Alina had hired Shahzada, now Crisper's founder, before.

GA4 access came through on 24 January 2025. That weekend he configured Meta, Google Ads and GA4 on the funnel, and on 27 January he delivered a Looker Studio dashboard for it. Page views, product views and add-to-carts were showing by the next day.

On 29 January the first purchase came through. It showed in GA4 and on the dashboard, and Digitalina confirmed the sale and its value were tracking in Meta's ads dashboard too.

Facts come from the project email thread, the Upwork thread, the funnel's public sales page and Alina Islam's public review. A tracking project by Shahzada Ali Hassan, Crisper's founder.

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