A skin clinic's bookings ran through a tool no one could open. Four of its steps now count in Google Ads.
everskin · Skin clinic, Switzerland · 2024
Result
4
booking steps now count in Google Ads
Upwork review, 2024
“One of the best freelancers to collaborate with. Referred to others already- knows everything about tracking & attribution, works fast and delivers ahead of schedule. Solved things others took way more time for- and fixed problems instantaneously. Amazing work, Shahzada!!”
Julian GrimmeAd Union
everskin is a skin-longevity clinic in Zurich that books free consultations and skin analyses from its ads. In September 2024 its agency, Ad Union, hired Shahzada, now Crisper's founder, to get Meta and Google tracking working around a strict consent banner and a booking tool that holds patient data.
A booking tool no one could open
everskin offers skin treatments in Zurich, from microneedling to chemical peels. Its ads sell a free consultation or a paid skin analysis, and both are booked in Clinicminds, the clinic's patient-management system.
Clinicminds holds private health data, so the clinic would not give anyone backend access. The tool could not pass on the price of a booking or which treatment was booked.
The Webflow site ran a Cookiebot banner that switched off browser tracking for visitors who declined. Ad Union had bought a server container and set up a subdomain for it, and stopped there. The tracking itself still ran entirely in the browser.
Page views from the browser and the server, inside consent
Ad Union split the job in two: the page view first, then the booking tool. Work started on 6 September 2024.
Shahzada set up the Meta pixel in the browser and the Conversions API on the server, deduplicated so Meta counts each page view once. The pixel fires only for visitors who accept cookies, and Google's tags run in Consent Mode V2's advanced mode.
The Webflow plan had a single seat, so code edits were made live on a call. Ad Union approved the first phase on 11 September.
Four booking steps the tool already exposed
With no access to Clinicminds, there was no custom code to add inside it. So he made a test booking and read what the tool already pushed to the page: four steps, from choosing a service to a booked appointment.
Those four events were already reaching GA4 through Clinicminds' own integration. In October he marked them as conversions, imported them into Google Ads, and checked that tracking held between everskin's site and the booking domain. He also told the clinic plainly what the tool would never send: the price, the value, or the patient's email and phone.
In November he added a click event for the clinic's free skin analysis landing page, sent from both browser and server with the same deduplication. The work on everskin's tracking continued into 2026.
Facts come from the Upwork project thread, follow-up emails, everskin's site and Julian Grimme's public review. A tracking project by Shahzada Ali Hassan, Crisper's founder.
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“What an absolute pro! Hassan understood exactly what my issue was. Something that for me, was so complicated. He made sense of what was needed, confidently went forward and solved my tracking issues quickly and efficiently.”
George BoydUpwork review, 2024Read the case study
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Julian GrimmeAd Union
George BoydUpwork review, 2024