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Implementation recovery

Everskin Webflow & ClinicMinds: conversions started counting again

Everskin needed a robust, compliant tracking setup across their Webflow site and the external ClinicMinds booking tool. Over 46 days, we deployed a custom Server-Side GTM on Stape, integrated advanced Cookiebot Consent Mode V2, configured Meta CAPI-G, set up cross-domain tracking and GA4-to-Ads conversion imports, and captured key booking events—all with full deduplication and future scalability.

46 daysOct 21, 2024Standard
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Everskin Webflow & ClinicMinds after recovery

What was broken

  • Webflow doesn't natively support server-side CAPI
  • Integrating advanced Cookiebot V2 consent in GTM
  • Ensuring deduplication between pixel & server-side hits
  • Limited data parameters exposed by ClinicMinds

What we rebuilt

  1. 01Deployed SS-GTM on Stape with a custom subdomain
  2. 02Configured Cookiebot Consent Mode V2 in GTM triggers
  3. 03Implemented Meta CAPI-G and event_id deduplication
  4. 04Set up GA4 booking conversion import into Google Ads
  5. 05Tracked ClinicMinds booking events via native dataLayer

What started working again

  • 100% server-side PageView tracking with deduplication
  • Compliant Meta CAPI-G firing alongside Cookiebot consent
  • Booking conversions visible in Google Ads & GA4
  • Scalable framework for future event expansions
“One of the best freelancers to collaborate with. Referred to others already – knows everything about tracking & attribution, works fast and delivers ahead of schedule. Solved things others took way more time for and fixed problems instantaneously. Amazing work, Shahzada!!”
Julian GrimmeJ

Julian Grimme

Digital Markerting Agency Owner

Delivery path

  1. 01

    Access & Architecture Review

    Secured access to Webflow, GTM web & server containers, Meta & GA4 accounts

  2. 02

    Server-Side GTM Deployment

    Deployed SS-GTM on Stape using a custom subdomain and tested ingestion

  3. 03

    Consent Mode Integration

    Configured Cookiebot V2 Consent Mode in GTM for granular tag firing

  4. 04

    Meta CAPI-G PageView Setup

    Implemented CAPI-G in the server container, added dedupe via event_id

  5. 05

    GA4 & Google Ads Conversion Import

    Enabled cross-domain tracking, marked GA4 booking event as conversion, imported into Google Ads

  6. 06

    ClinicMinds Booking Events

    Hooked into native ClinicMinds dataLayer (ServiceSelected → AppointmentBooked)

  7. 07

    Final QA & Handover

    Validated all tags, events, deduplication rules, delivered documentation

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

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