All case studiesTracking project

LEADR moved to a new domain with pages on five builders. One tracking setup now covers them all.

LEADR · Public speaking training · 2024–2026

The setup

5 → 1

page builders, one tracking setup

Tags taken off every builder

  • Meta
  • TikTok
  • Hyros
  • HubSpot
  • Google Ads
  • GA4

Upwork review, 2024

“His expertise in setting up Google Tag Manager was clear from the start, and he delivered an incredible setup that exceeded our expectations. He listened closely to our needs and implemented exactly what we were looking for.”
Nick AhrensNick AhrensHired Shahzada for LEADR on Upwork

LEADR trains public speakers. In October 2024 it was moving from thought-leader.com to leadr.co, with pages spread across several page builders and every tag pasted in by hand. Shahzada, now Crisper's founder, put all of it into one tracking setup, and a year later LEADR came back for more.

A domain move across five page builders

LEADR is a public speaking training company. It sells coaching, talk writing and speaker certifications to people who want to speak on stage.

In October 2024 the company was switching domains, from thought-leader.com to leadr.co. Its pages were built on LeadPages, EverWebinar, Convertri, WordPress and ClickFunnels.

The tags for Meta, TikTok, Hyros, HubSpot, Google Ads and GA4 were hard-coded on each builder, and there was no server-side tracking.

One container for every page

Shahzada built one web container and one server container, with tracking loading from a subdomain of LEADR's own site. LEADR's team added the DNS records he sent.

He then asked them to put the new code on every page and remove the old Meta, GA4, Google Ads, TikTok, Hyros and HubSpot scripts. By 23 October 2024 the containers were published and the old code was gone.

He trained LEADR's marketing manager on a recorded call, so the team could tag and test new pages themselves. Shortly after, Google Ads was counting a ViewContent event as a main conversion and over-reporting. He made it a secondary action.

Upwork review, 2024

“Hassan's knowledge, professionalism, and commitment to getting the job done right made the whole process smooth and efficient. Highly recommended for anyone needing GTM expertise or analytics support!”
Nick AhrensNick AhrensHired Shahzada for LEADR on Upwork

A year later, they came back

In March 2025, LEADR's marketing manager introduced Shahzada to the CEO, who then referred other businesses to him.

In September 2025, LEADR asked for help again. Meta's match quality was low because events lacked customer details, a HubSpot integration clashed with the server-side events, and ClickFunnels purchases carried no customer information.

He added a Lead event and hashed name, email and phone to the events, and carried customer details from the ClickFunnels checkout to the thank-you page. Google Ads conversions were set to fire on the same triggers as GA4.

In 2026 he advised on LEADR's website and DNS move, so the new site would keep loading tracking from its own subdomain.

Facts come from the Upwork project thread, later call notes and project messages, and the client's public review. A tracking project by Shahzada Ali Hassan, Crisper's founder.

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