A store's revenue reached GA4 but not its reports, and a month with Google Support had not fixed it.
Kodanik · Ecommerce analytics agency, Brazil · 2024
Upwork review, October 2024
“Hassan resolved a complex GTM issue in just one hour, after I had spent nearly a month working with Google Support with no success. His expertise is exceptional, and I highly recommend his services!”
Luis BoaniCEO, Kodanik Data IntelligenceKodanik is an analytics agency run by Luis Boani. In October 2024, one of its clients had a custom-built online store whose revenue showed in Google Tag Manager's preview and in GA4's real-time view, but never in GA4's reports. Without it, the agency could not work out return on ad spend.
Fixing it without touching the store's code
The store was custom-built, and the agency had no access to its backend, so the dataLayer code could not be changed. Luis had already spent nearly a month with Google Support without finding the cause.
Shahzada, now Crisper's founder, planned to take the values that were available on the purchase event and rebuild the missing ones with custom JavaScript variables in Google Tag Manager, with no developer needed.
The work was done on a Zoom call on 21 October 2024, with a second call the next day. GA4 cannot fill in past data after the fact, so he also showed Luis a GA4 report that ties purchase value to traffic source for the period before the fix.
Facts come from the Upwork project thread and Luis Boani's public Upwork review. The agency's client is not named. A tracking project by Shahzada Ali Hassan, Crisper's founder.
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