All recoveries

Implementation recovery

Tobi.com Consent Mode Implementation: conversions started counting again

After GDPR cookie‐consent went live, Tobi.com saw an 80% drop in reported sessions—crippling their data-driven decisions. In just 5 days, we rolled out a manual gtag() consent mode via GTM, rebuilt the consent flow, and restored tracking accuracy and trust in their analytics.

5 daysSep 18, 2024Standard
Start 7-day trial
Tobi.com Consent Mode Implementation after recovery

What was broken

  • 80% drop in sessions after cookie-consent rollout
  • All tags blocked by default-deny mode
  • No persistence of consent decisions across pages

What we rebuilt

  1. 01Manually set default deny state for ad_storage & analytics_storage
  2. 02Created robust consent update functions with dataLayer events
  3. 03Leveraged localStorage for decision persistence & auto-firing consent_updated
  4. 04Integrated consent banner UI with on-click handlers

What started working again

  • Restored 80% of lost sessions within 30 days
  • Reached 98% accuracy in session & event tracking
  • Automated consent logic ensures GDPR compliance
  • Marketing team regained full confidence in analytics data
“Hassan quickly fixed our consent‐mode setup and brought our session counts back from the brink. His documentation and QA gave us full confidence in our data again.”
Winston AbieraW

Winston Abiera

Head of Analytics

Delivery path

  1. 01

    Default Consent State Setup

    Injected gtag('consent','default',…) above GTM with ad_storage & analytics_storage denied by default

  2. 02

    GTM Initialization & Consent Integration

    Placed GTM container snippet below default-consent code and enabled url_passthrough

  3. 03

    Consent Update Functions

    Built updateConsent() & saveConsentAndApply() to push consent updates and 'consent_updated' events

  4. 04

    Decision Detection & Banner Logic

    Stored & checked user decisions in localStorage; fired consent_updated on page load if set

  5. 05

    QA & Production Roll-out

    End-to-end test of consent flow, tag firing, and dataLayer events across key pages

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

Start 7-day trial