Tobi's GA4 sessions dropped after a cookie banner went live. Consent mode was rebuilt around it.
Tobi · Ecommerce · 2024
Upwork review, November 2024
“I appreciate that he thoroughly documents his processes and performs quality assurance checks, ensuring clarity and reliability. His explanations of technical concepts are easy to understand, which is a significant advantage. Additionally, the IT team has expressed positive feedback about his work.”
Winston AbieraRan the project on Tobi's side
Tobi was a large online store with a GDPR cookie banner. After the banner went live, GA4 sessions fell sharply, and the team wanted accurate numbers without turning the banner off.
Consent mode, rebuilt around an in-house banner
Tobi's cookie banner was built in-house, and its tracking ran through Google Tag Manager. In September 2024, Tobi hired Shahzada, now Crisper's founder, to find out why GA4 was losing sessions and to fix it without removing the banner.
He audited GA4, Google Tag Manager and the banner. He then wrote the cookie consent and ecommerce dataLayer docs, and a guide for Tobi's developer on adding Google's consent mode by hand. The changes went to production on 23 October 2024.
In November, Tobi switched the banner off and on again to compare its data, and he re-tested the events. Tobi signed off at the end of that month.
Tobi has since closed.
Facts come from the Upwork project thread and the client's public review. Tobi's own analytics figures are private and not shown. A tracking project by Shahzada Ali Hassan, Crisper's founder.
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Bring your website URL or an Events Manager screenshot. We'll check the restriction and explain whether Crisper can help.Bring an Events Manager screenshot or your website URL. We'll identify the restriction level, whether it affects Core Setup, standard events, or the full domain, and explain whether Crisper can help.
“Hassan resolved a complex GTM issue in just one hour, after I had spent nearly a month working with Google Support with no success. His expertise is exceptional, and I highly recommend his services!”
Luis BoaniUpwork review, October 2024Read the case study
Payment method required at checkout. One trial per domain. The 30 minutes start once tracking is installed and events fire; it is visibility in Events Manager, not same-day ROAS.
Luis BoaniUpwork review, October 2024