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Implementation recovery

TicketOnSale Facebook Tracking: conversions started counting again

TicketOnSale was running millions in Facebook ad spend without reliable conversion data—losing nearly half their purchase signals to browser restrictions. Over 31 days, we audited their GTM setup, provisioned a server-side container with a custom subdomain, and implemented Facebook Conversion API with full advanced matching. The result: complete visibility into every purchase event and accurate revenue attribution.

31 daysFeb 1, 2025Pro+
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TicketOnSale Facebook Tracking after recovery

What was broken

  • Duplicate pageviews counting purchase users twice
  • No server-side API leading to ~50% lost conversions
  • Lack of user_data hashing and advanced matching in Pixel
  • Complex GTM implementation without custom domain

What we rebuilt

  1. 01Conducted full GTM audit and cleaned up redundant triggers
  2. 02Provisioned GTM server container with custom Stape subdomain
  3. 03Implemented Conversion API with hashed user_data and advanced matching
  4. 04Tested and validated every event end-to-end in Meta Events Manager

What started working again

  • Recovered 48.7% of conversions previously lost to tracking prevention
  • Achieved 100% accuracy in purchase event tracking with real-time value attribution
  • Enabled data-driven Facebook ad scaling on $7.6M monthly traffic
  • Earned 5-star client rating and repeat engagement on Upwork
“We have worked with Hassan multiple times and we cannot speak highly enough about him. Thank you for completing this project for us. Do not hesitate to hire Hassan, if he says he can do it, he will.”
Ryan BagleyR

Ryan Bagley

Digital Markerting Agency Owner

Delivery path

  1. 01

    Audit & Access Provisioning

    Review existing GTM web container, Facebook Pixel setup, and secure access to all ad and analytics accounts.

  2. 02

    Server Container Provisioning

    Create GTM server-side container, assign custom subdomain on Stape, and configure cloud hosting.

  3. 03

    Conversion API Implementation

    Map purchase events and user_data fields in GTM, implement advanced matching, and integrate Facebook Conversion API.

  4. 04

    Quality Assurance & Testing

    Execute end-to-end test conversions via GTM Preview, Meta Events Manager, and real-time GA4 dashboards.

  5. 05

    Launch & Handover

    Publish GTM containers to production, share documentation, and train client on monitoring and future updates.

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

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