All case studiesTracking project

A lead-generation agency moved a superannuation funnel to a new domain. Its Meta tracking moved with it, and TikTok tracking was added after.

Super Performance Review (EMBR Group) · Lead generation, Australia · 2023–2024

Result

2023–2026

EMBR kept hiring him for its other funnels

Upwork review on the 2023 project

“Very happy working with Hassan! Does a great job!”
David BodnarDavid BodnarEMBR Group

EMBR Group is an Australian lead-generation agency. Super Performance Review was one of its own funnels: a superannuation review form, promoted with Meta and TikTok ads. In March 2023 the funnel moved from an older domain to a new one, and the tracking had to move too.

Keeping one funnel's tracking straight

Shahzada, now Crisper's founder, had set up the funnel's Meta Conversions API tracking on the earlier domain. In March 2023 he moved the web and server containers to the new one, with the server container on a subdomain of the funnel's own domain, then built a Looker Studio report on its GA4 data.

In May 2023 a developer published the old container on the new site, and tracking stopped. Shahzada spotted it and put the right container back.

He added TikTok's pixel and Events API through the same server container, mapped TikTok events to each step of the form with deduplication, and later kept TikTok events to the subdomain where that traffic landed. He also added a Meta event for visitors who did not qualify, so they could be told apart from real leads.

EMBR kept hiring him for its other funnels through 2026.

Facts come from the Upwork project threads and the public Upwork review on the project. The funnel no longer runs. A tracking project by Shahzada Ali Hassan, Crisper's founder.

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