All recoveries

Implementation recovery

GDS Setup: conversions started counting again

Over 140 days, we completely revamped SuperPerformanceReview's analytics and ad tracking stack—fixing broken funnel events, isolating TikTok pixel to the enquiry subdomain, enriching user data in GA4, Facebook CAPI and Google Ads, and building a unified Looker Studio dashboard. The result: flawless funnel_submission firing, improved deduplication rates, and actionable ad optimizations across Facebook, TikTok and Google Ads.

140 daysSep 1, 2023Standard
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GDS Setup after recovery

What was broken

  • Broken funnel_submission event on performance-review funnel
  • High deduplication rates between client-side and server-side TikTok events
  • Lack of user_detail parameters in Facebook CAPI and Google Ads
  • No unified reporting of UTM performance across channels

What we rebuilt

  1. 01Renamed and standardized funnel_name parameters
  2. 02Inserted dataLayer code for missing funnel_submission event
  3. 03Restricted TikTok pixel to enquiry subdomain only
  4. 04Enhanced CAPI and GAds tags with full user_detail payloads
  5. 05Built Looker Studio dashboard with Supermetrics connectors

What started working again

  • 100% reliable funnel_submission event firing at final step
  • TikTok deduplication rates improved by 50%+
  • Ad platforms now receive full user detail for better optimization
  • Unified dashboard delivering real-time CPA, CPL and CTR by UTM term
“Very happy working with Hassan! Does a great job!”
David BodnarD

David Bodnar

Found & Owner

Delivery path

  1. 01

    Funnel Parameter Audit & Rename

    Renamed funnel_name parameter on root domain and performance-review subfolder

  2. 02

    DataLayer & Event Implementation

    Added dataLayer snippet and GTM trigger for funnel_submission on /performance-review

  3. 03

    TikTok Pixel Domain Isolation

    Updated GTM to restrict TikTok client pixel to enquiry.superperformancereview.com.au

  4. 04

    User Data Enrichment

    Configured Facebook CAPI and Google Ads conversion tags to send user_detail parameters

  5. 05

    Looker Studio Dashboard & Supermetrics

    Built unified dashboard with UTM term filters and connected Facebook, TikTok and GA4 data

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

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