GA4 Setup and Report: conversions started counting again

What was broken

• Acuity embed in iframe prevented standard event hooks
• Multiple data sources (GA4, Meta Ads, Google Ads, JotForm)
• Client unfamiliar with GA4 interface
• Slow deployment via third-party hosts

What we rebuilt

1. 01Leveraged window.postMessage for iframe form events
2. 02Migrated direct GA4 snippet to GTM container
3. 03Developed a templated Looker Studio dashboard
4. 04Cloned and QA'd all tracking on the secondary subdomain

What started working again

• 100% of form submissions tracked in GA4 within 24-48h
• Accurate source/medium reporting for every lead
• Monthly report handed off, saving client ongoing analytics hours
• Replicated setup for charity site with zero data loss

“Shahzada is by far the most comprehensive, transparent and skilled analytics expert I've worked with (and I've used many over the years). He managed to save me money by understanding the problem and doing such an efficient job. I couldn't recommend anyone any higher.”

J

James Wilkinson

Digital Markerting Agency Owner

Delivery path

1. 01

   Access & Audit

   Provisioned GA4, GTM and ad account access; audited existing setup

2. 02

   Tracking Implementation

   Deployed GTM container, replaced direct GA4 snippet, added PostMessage script for iframe form tracking

3. 03

   Dashboard Creation

   Built Looker Studio report to show leads, appointments, source/medium, cost per lead

4. 04

   Replication & QA

   Copied tracking and dashboards to second subdomain (Horton Golf Park) and validated data integrity