Implementation recovery
CutThePod UTM & Funnel Tracking: conversions started counting again
CutThePod's funnel was losing attribution from Webflow modals to MailerLite redirects. In just 19 days, we migrated all tracking into GTM, captured UTM parameters at every step, and restored full visibility into Meta and GA4 campaigns. A final deliverable and 1-hour consultation empowered the client to own their analytics long-term.
What was broken
- UTM parameters dropped on MailerLite redirect (mobile)
- Webflow pop-up modal needed seamless integration
- No unified GA4 & Meta event stream across funnel steps
What we rebuilt
- 01Centralized all tags in GTM web container
- 02Persisted UTMs via cookies and URL parameters
- 03Tracked MailerLite form lifecycle events
- 04Delivered comprehensive documentation + 1hr consult
What started working again
- 100% accurate UTM capture from ad click through lead magnet download
- mailerlite_form_submitted showing in GA4 & Meta Ads Manager
- Client now owns end-to-end funnel visibility
“What an absolute pro! Hassan understood exactly what my issue was. Something that for me, was so complicated. He made sense of what was needed, confidently went forward and solved my tracking issues quickly and efficiently. Not only did he do the job well, but he provided me with a very comprehensive document so that I understand the work he did going forward. I feel like I found the best on Upwork.”
GGeorge Boyd
Business Owner
Delivery path
- 01
Access & Audit
Collected and verified access to Webflow, MailerLite, GTM, GA4 & Meta Pixel
- 02
GTM Migration
Removed native Pixel and GA4 snippets; deployed both via GTM web container
- 03
Form & UTM Capture
Configured MailerLite form events (loaded, submitted) and persisted UTM tags through modal & redirect flows
- 04
QA & Documentation
Tested desktop pop-up vs mobile redirect, validated GA4 & Meta event streams, delivered final tracking guide
Stop another blind week
Phone ringing. Meta empty. Path clear after we name the restriction.