A new book-recommendation site set up its analytics server-side, on a subdomain of its own domain.
Shepherd.com · Book recommendations, US · 2022–2023
Upwork review, 2022
“Shahzada knows Google Analytics and Google Data Studio inside and out. He helped me set everything up so I can better understand how visitors use my website. He is easy to work with, and I will use him in the future when I need changes to GA. He is a pleasure to work with :)”
Ben FoxFounder, Book DNA (formerly Shepherd.com)
Shepherd.com launched in April 2021 and asked authors and experts for their favorite books on a topic, and why they loved them. In March 2022 its founder, Ben Fox, wanted analytics that loaded fast and were more resistant to ad blockers, with Meta and Google Ads pixels ready for future campaigns. The business now runs as Book DNA.
Server-side from the start, then simpler
Shahzada, now Crisper's founder, set up server-side Google Tag Manager on a subdomain of the site's own domain. He added Universal Analytics goals, a Data Studio report, and developer docs for tracking clicks on book lists, bookshelves and bookstore links.
In August 2022 click events climbed far above what Ben expected, and he wanted something simpler. The answer was an HTML attribute his developer could add to any link or button to send a click event.
In September 2022 Ben tested a fresh browser with an ad blocker and found Google Analytics was not firing. Shahzada checked the server-side setup, and Ben confirmed it was working.
Ben hired him again in December 2022 to trim the setup, starting with removing scroll events to keep server usage down.
Facts come from the Upwork project messages, the shared tracking docs and Ben's public Upwork review. A tracking project by Shahzada Ali Hassan, Crisper's founder.
Check your restriction.Walk through the restriction on your domain.
Bring your website URL or an Events Manager screenshot. We'll check the restriction and explain whether Crisper can help.Bring an Events Manager screenshot or your website URL. We'll identify the restriction level, whether it affects Core Setup, standard events, or the full domain, and explain whether Crisper can help.
“Hassan resolved a complex GTM issue in just one hour, after I had spent nearly a month working with Google Support with no success. His expertise is exceptional, and I highly recommend his services!”
Luis BoaniUpwork review, October 2024Read the case study
Payment method required at checkout. One trial per domain. The 30 minutes start once tracking is installed and events fire; it is visibility in Events Manager, not same-day ROAS.
Ben FoxFounder, Book DNA (formerly Shepherd.com)
Luis BoaniUpwork review, October 2024