Shepherd.com Analytics Overhaul: conversions started counting again

What was broken

• Massive data loss from ad-blockers & iOS tracking prevention
• Nested elements caused duplicate event fires
• High Custom Server event consumption threatening quota
• Complex GTM + GA4 + FB Pixel integration

What we rebuilt

1. 01Deployed GTM server container on Stape proxy with custom subdomain
2. 02Shifted all click/scroll depth tracking to a simple data-attribute schema
3. 03Paused GA4 & FB tags until UA sunset; rewrote scroll triggers for UA only
4. 04Delivered full handover docs so devs can add new events via HTML only

What started working again

• Achieved >98% tracking accuracy across browsers & bypassed ad-blockers
• Saved ~2.1M monthly requests on Custom Server—well under quota
• Onboarded a flexible event model: new button clicks require only HTML attributes
• UA goals & custom reports now feed real-time insights into marketing ROI

“Shahzada knows Google Analytics and Google Data Studio inside and out. He helped me set everything up so I can better understand how visitors use my website. He is easy to work with, and I will use him in the future when I need changes to GA. He is a pleasure to work with :)”

B

Ben Fox

Business Owner

Delivery path

1. 01

   Server-Side Tagging Launch

   Provisioned GTM server container on a custom subdomain via Stape

2. 02

   UA Goals & Bounce Fix

   Configured Universal Analytics with key goals and non-interactive hits

3. 03

   Custom Event Schema

   Implemented data-attribute-based click tracking for bookstores, buttons, etc.

4. 04

   Optimization & Handoff

   Paused unused GA4/FB tags, optimized Stape usage, delivered full docs