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Implementation recovery

Google Tag Manager Help: conversions started counting again

LogMyCare's custom site was losing UTM parameters and missing key conversions in GA4 and Meta. Over a 20-day engagement, we overhauled their GTM container—implementing click-URL triggers, fixing attribution breaks, and building a repeatable process so the client can spin up new conversion tags on demand.

20 daysOct 21, 2024Standard
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Google Tag Manager Help after recovery

What was broken

  • UTM parameters stripped by redirects, breaking session attribution
  • No dynamic process to roll out new conversion tags
  • Client needed reliable GA4 & Meta event data without manual upkeep

What we rebuilt

  1. 01Implemented click-URL triggers in GTM for all key CTAs
  2. 02Documented & trained client on on-the-fly tag creation
  3. 03Set up Slack channel for real-time support and iterative tweaks

What started working again

  • Full restoration of GA4 & Meta conversion tracking across the site
  • Accurate source/medium attribution with no session resets
  • Client now self-sufficient: can add new conversion events instantly
“This guy is one of the best.. I came back 2 years later and he's still amazing. Can't wait to work with him again.”
Derrick KityoD

Derrick Kityo

Webflow Developer

Delivery path

  1. 01

    Kickoff & Access Setup

    Secured GTM admin access, invited to Slack channel, audited existing tags

  2. 02

    Core Event Tracking

    Built click-URL triggers for GA4 and Meta Conversion API events

  3. 03

    UTM & Attribution Fix

    Diagnosed stripped UTM parameters, validated source/medium in GA4 reports

  4. 04

    Training & Handoff

    Walked through dynamic tag creation, delivered step-by-step docs

Stop another blind week

Phone ringing. Meta empty. Path clear after we name the restriction.

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