Implementation recovery
Google Ads Conversion Setup with GTM: conversions started counting again
Elite Adventures (elitednd.com) needed bullet-proof Google Ads conversion tracking on a tight 24-48 hour timeline. We deployed a fully custom GTM stack to capture page views, scroll depth, button clicks, MEC booking steps, checkout and purchase—then mapped each event to Google Ads conversions and delivered a self-serve Loom tutorial and docs so the team could reproduce and scale it themselves.
What was broken
- Strict 24–48 hour turnaround
- No dedicated thank-you pages for events
- Complex booking flow via Modern Event Calendar
- Need to score & value-map disparate user actions
What we rebuilt
- 01Custom GTM triggers & variables for every interaction
- 02Dynamic event parameters to capture value & currency
- 03Direct GTM→Google Ads conversion linkage
- 04Step-by-step Loom videos + written docs for client self-serve
What started working again
- Real-time visibility into funnel drop-offs and conversions
- All key booking steps & purchases tracked and scored
- Conversion actions live in Google Ads for bidding optimization
- Client empowered to reproduce and scale without extra help
“It was great to work with him, thank you for your fast work.”
DDavid Laroche
Business Owner
Delivery path
- 01
Requirements & Access Setup
Gather requirements and secure admin access to WordPress, GTM, GA4 & Google Ads.
- 02
Tag Configuration & Testing
Build and QA custom GTM tags/triggers for page_view, scroll, button clicks and MEC steps.
- 03
Google Ads Conversion Mapping
Link GTM-fired events to Google Ads conversion actions, assign dynamic values/scores.
- 04
Tutorial & Documentation Delivery
Record detailed Loom tutorial and hand off comprehensive setup docs.
Stop another blind week
Phone ringing. Meta empty. Path clear after we name the restriction.