All case studiesTracking project

An affiliate publisher's Google Ads stopped counting outbound clicks. The tracking was fixed the next day.

Restrank · Affiliate publishing · 2023–2024

Result

Next day

GA4 and Google Ads click tracking fixed after the report

Upwork review on the October 2024 project

“He is very good in fixing any Google Tracking Code issues you have, we hired him twice and we will hire him again when we need more help. Thanks”
Hayam ShRestrank

Restrank published mattress and bedding reviews with affiliate links to merchants. It paid Google Ads for visits, but wanted a conversion counted when a reader clicked through to a merchant, not when they landed on the page.

Hired twice for the same conversion

In April 2023, on the company's earlier review site, Shahzada, now Crisper's founder, moved GA4 and Google Ads into Google Tag Manager. He set up Google Ads conversions that fire when a reader clicks an affiliate link, and added a GA4 affiliate-click event and a Looker Studio report that were not in the brief.

In October 2024, after a domain change and a few months with ads paused, the team turned Google Ads back on. The outbound-click conversion was not firing, Google Ads marked it as needing attention, and the ads were already live.

He suspected the setup still pointed at the old outbound link, and the client sent the new link pattern. The day after the report, he fixed the GA4 and Google Ads click tracking and published the container. A week later, the client confirmed it was working.

Upwork review, April 2023

“He completed the project as required and gave me some insights and reports that were not included in our project. I will hire him again for sure if I needed help in conversion tracking again.”
Hayam ShRestrank

Facts come from the two Upwork project threads and the client's two public Upwork reviews. The review sites are no longer online. A tracking project by Shahzada Ali Hassan, Crisper's founder.

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