EveryEvent Google Ads Tracking: conversions started counting again

What was broken

• Couldn't attribute conversions to specific Google Ads keywords
• No session-length reporting per keyword
• Site lacked tag management and consent tooling
• Form submissions weren't real HTML forms (no <form> tags)

What we rebuilt

1. 01Built a DataLayer-first event schema for both form submissions and button clicks
2. 02Set up GTM triggers to capture keyword params and session duration
3. 03Linked GA4 with Google Ads & Search Console to pull in keyword data
4. 04Deployed CookieScript CMP for GDPR-compliant consent management

What started working again

• Keyword-level conversion rates visible in GA4's Acquisition→Overview report
• Session duration metrics segmented by keyword now available
• Marketing decisions driven by accurate, ad-attributed data
• Full GDPR compliance ensured via CookieScript integration

“Shahzada was excellent in delivering our work. He took the time to write detailed guides, amended work towards our requirements, and was very patient in nature. I would definitely recommend!”

J

James Hague

Digital Markerting Agency Owner

Delivery path

1. 01

   Audit & Access Provisioning

   Verified GA4, GTM, GSC and Bubble.io access; reviewed existing tracking gaps

2. 02

   DataLayer & GTM Setup

   Built out a generic DataLayer for form submissions and button clicks

3. 03

   GA4 & Ads Integration

   Configured GA4 events, linked Google Ads & Search Console for keyword data

4. 04

   CMP Deployment & Testing

   Installed CookieScript for GDPR consent; end-to-end QA of all events