All case studiesTracking project

A caterer marketplace built on Bubble got GA4 events for its calls to action, readable by Google Ads keyword.

everyevent · Event catering marketplace, UK · 2024

Upwork review, 2024

“Shahzada was excellent in delivering our work. He took the time to write detailed guides, amended work towards our requirements, and very patient in nature. I would definitely recommend!”
James HagueJames HagueDeveloper, everyevent

everyevent is a UK marketplace where event organisers find caterers and ask for quotes. James Hague, who builds the site himself, wanted to see which Google Ads keywords led visitors to click a call to action.

Forms that were not forms

The site runs on Bubble. Its forms had no form tags, so a submission could not be picked up the usual way, and the site had no cookie consent tool yet.

From 29 August 2024 Shahzada, now Crisper's founder, set up GA4 events for the main buttons, including Get Quotes and Start, and for inbound and outbound link clicks. He wrote a data layer guide for James to add form submissions in Bubble. James asked that no personal data be tracked, so the guide left it out.

He linked Search Console to GA4, wrote a handover guide, and showed James where GA4 reports results by Google Ads keyword. James signed off in October 2024.

Facts come from the Upwork project thread, everyevent's site and James Hague's public review. A tracking project by Shahzada Ali Hassan, Crisper's founder.

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