[Customer Pixel] Configure Google Ads Conversion Tracking for Add To Cart Events on Shopify
Learn how to set up Google Ads conversion tracking for add to cart events on your Shopify store using Google Tag Manager and a customer pixel. Drive better ecommerce performance with accurate data.
Shahzada Ali Hassan
1 min read
Check your site's tracking
Enter your website to see how good its tracking is, and whether Meta is likely restricting it.
Run a free auditadd_to_cart.js
1// Initialize the dataLayer
2window.dataLayer = window.dataLayer || [];
3(function (w, d, s, l, i) {
4 w[l] = w[l] || [];
5 w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" });
6 var f = d.getElementsByTagName(s)[0],
7 j = d.createElement(s),
8 dl = l != "dataLayer" ? "&l=" + l : "";
9 j.async = true;
10 j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl;
11 f.parentNode.insertBefore(j, f);
12})(window, document, "script", "dataLayer", "GTM-EXAMPLE");
13function logEventToConsole(dataLayerEvent) {
14 const customStyle01 =
15 "color: #FFFF00; background-color: #000000; font-size: 10px; font-weight: bold; padding: 2px 0;";
16 console.log("%cDataLayer Event: add_to_cart ", customStyle01, dataLayerEvent);
17}
18analytics.subscribe("product_added_to_cart", (event) => {
19 const getEventData = (obj, path, fallback = "") => {
20 return (
21 path.split(".").reduce((acc, part) => {
22 if (acc && part.includes("[")) {
23 const [key, index] = part.replace("]", "").split("[");
24 return acc[key] ? acc[key][index] : undefined;
25 }
26 return acc ? acc[part] : undefined;
27 }, obj) || fallback
28 );
29 };
30 const page_data = {
31 hostname: getEventData(event, "context.document.location.hostname"),
32 location_query_string: getEventData(event, "context.document.location.href"),
33 path: getEventData(event, "context.document.location.pathname"),
34 referrer: getEventData(event, "context.document.referrer"),
35 page_title: getEventData(event, "context.document.title"),
36 url: getEventData(event, "context.document.location.href"),
37 };
38 const user_data = {
39 id: event.clientId,
40 language: getEventData(event, "context.navigator.language"),
41 userAgent: getEventData(event, "context.navigator.userAgent"),
42 };
43 const event_data = {
44 timestamp: event.timestamp || "",
45 id: event.id || "",
46 };
47 const ecommerce_data = {
48 currency: getEventData(event, "data.cartLine.merchandise.price.currencyCode"),
49 value: getEventData(event, "data.cartLine.cost.totalAmount.amount"),
50 items: [
51 {
52 item_id: getEventData(event, "data.cartLine.merchandise.product.id"),
53 item_name: getEventData(event, "data.cartLine.merchandise.product.title"),
54 item_brand: getEventData(event, "data.cartLine.merchandise.product.vendor"),
55 item_category: getEventData(event, "data.cartLine.merchandise.product.type"),
56 price: getEventData(event, "data.cartLine.merchandise.price.amount"),
57 item_variant:
58 getEventData(event, "data.cartLine.merchandise.title") ||
59 getEventData(event, "data.cartLine.merchandise.untranslatedTitle"),
60 item_list_name: "Cart",
61 index: 0,
62 product_id: getEventData(event, "data.cartLine.merchandise.id"),
63 product_image: getEventData(event, "data.cartLine.merchandise.image.src"),
64 product_url: getEventData(event, "data.cartLine.merchandise.product.url"),
65 product_untranslatedTitle: getEventData(
66 event,
67 "data.cartLine.merchandise.product.untranslatedTitle",
68 ),
69 product_sku: getEventData(event, "data.cartLine.merchandise.sku"),
70 quantity: getEventData(event, "data.cartLine.quantity"),
71 },
72 ],
73 };
74 const dataLayerEvent = {
75 event: "add_to_cart",
76 page_data: page_data,
77 user_data: user_data,
78 event_data: event_data,
79 ecommerce: ecommerce_data,
80 };
81 const newUrl = new URL(dataLayerEvent.page_data.location_query_string, window.location.origin);
82 const newTitle = dataLayerEvent.page_data.page_title;
83 if (newUrl && newTitle) {
84 history.pushState(null, newTitle, newUrl.toString());
85 }
86 dataLayer.push({ ecommerce: null });
87 window.dataLayer.push(dataLayerEvent);
88 logEventToConsole(dataLayerEvent);
89});
