[Customer Pixel] Configure Google Ads Conversion Tracking for Page View Events on Shopify
Learn how to set up Google Ads conversion tracking for page view events on your Shopify store using Google Tag Manager and a customer pixel. This guide helps you track and optimize your ecommerce performance effectively.
Shahzada Ali Hassan
1 min read0 views
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Run a free auditpage_view.js
1// Initialize the dataLayer
2window.dataLayer = window.dataLayer || [];
3(function (w, d, s, l, i) {
4 w[l] = w[l] || [];
5 w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" });
6 var f = d.getElementsByTagName(s)[0],
7 j = d.createElement(s),
8 dl = l != "dataLayer" ? "&l=" + l : "";
9 j.async = true;
10 j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl;
11 f.parentNode.insertBefore(j, f);
12})(window, document, "script", "dataLayer", "GTM-EXAMPLE");
13function logEventToConsole(dataLayerEvent) {
14 const customStyle01 =
15 "color: #FFFF00; background-color: #000000; font-size: 10px; font-weight: bold; padding: 2px 0;";
16 console.log("%cDataLayer Event: page_view ", customStyle01, dataLayerEvent);
17}
18analytics.subscribe("page_viewed", (event) => {
19 const getEventData = (obj, path, fallback = "") =>
20 path.split(".").reduce((acc, part) => acc && acc[part], obj) || fallback;
21 const page_data = {
22 hostname: getEventData(event, "context.document.location.hostname"),
23 location_query_string: getEventData(event, "context.document.location.href"),
24 path: getEventData(event, "context.document.location.pathname"),
25 referrer: getEventData(event, "context.document.referrer"),
26 page_title: getEventData(event, "context.document.title"),
27 url: getEventData(event, "context.document.location.href"),
28 };
29 const user_data = {
30 id: event.clientId,
31 language: getEventData(event, "context.navigator.language"),
32 userAgent: getEventData(event, "context.navigator.userAgent"),
33 };
34 const event_data = {
35 timestamp: event.timestamp || "",
36 id: event.id || "",
37 };
38 const dataLayerEvent = {
39 event: "page_view",
40 page_data: page_data,
41 user_data: user_data,
42 event_data: event_data,
43 };
44 const newUrl = new URL(dataLayerEvent.page_data.location_query_string, window.location.origin);
45 const newTitle = dataLayerEvent.page_data.page_title;
46 if (newUrl && newTitle) {
47 history.pushState(null, newTitle, newUrl.toString());
48 }
49 window.dataLayer.push(dataLayerEvent);
50 logEventToConsole(dataLayerEvent);
51});
