All case studiesTracking project

Calendly recorded the bookings on its own domain, so Google Ads could not credit the ads behind them.

Jacob Monash Consulting · Email marketing consulting · 2024–2025

Upwork review on the December 2024 project

“Shahzada's work was very well-done, and he supplied a full report of the changes he made, which was impressive and above and beyond what I expected. I do think my request was a bit outside of his usual expertise and I wish we had taken some more time to clarify the project, but otherwise I'm very happy with the outcome.”
Jacob MonashJacob MonashFounder, Jacob Monash Consulting

Jacob Monash runs an email marketing consultancy. New clients book an intro call through a Calendly embed or sign up through an OptinMonster popup on his Squarespace site. In December 2024 he wanted to know which Google Ads brought in each booking.

Moving the conversion onto his own domain

Bookings reached GA4 through Calendly's own integration, which recorded them from Calendly's domain while the Google Ads click ID sat on his. So the campaigns were not getting credit.

Shahzada, now Crisper's founder, set up Google Tag Manager on the site, removed Calendly's integration, and tracked the Calendly and OptinMonster conversions from the site's own domain. He built a Looker Studio report on traffic and conversions and documented every change.

Calendly runs in an iframe, so the click ID cannot be passed into the booking itself. Instead, the report lists each booking with its date and time, and Jacob matches it to the Calendly confirmation email to see who booked. In a February 2025 follow-up, Shahzada built a GA4 report for OptinMonster interactions.

Facts come from the Upwork project thread and Jacob's public Upwork review. A tracking project by Shahzada Ali Hassan, Crisper's founder.

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