[Customer Pixel] Configure Google Ads Conversion Tracking for View Item List Events on Shopify
Learn how to set up Google Ads conversion tracking for view item list events on your Shopify store using Google Tag Manager and a customer pixel. Optimize your ecommerce analytics with this detailed guide.
Shahzada Ali Hassan
1 min read
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Run a free auditview_item_list.js
1// Initialize the dataLayer
2window.dataLayer = window.dataLayer || [];
3(function (w, d, s, l, i) {
4 w[l] = w[l] || [];
5 w[l].push({ "gtm.start": new Date().getTime(), event: "gtm.js" });
6 var f = d.getElementsByTagName(s)[0],
7 j = d.createElement(s),
8 dl = l != "dataLayer" ? "&l=" + l : "";
9 j.async = true;
10 j.src = "https://www.googletagmanager.com/gtm.js?id=" + i + dl;
11 f.parentNode.insertBefore(j, f);
12})(window, document, "script", "dataLayer", "GTM-EXAMPLE");
13function logEventToConsole(dataLayerEvent) {
14 const customStyle01 =
15 "color: #FFFF00; background-color: #000000; font-size: 10px; font-weight: bold; padding: 2px 0;";
16 console.log("%cDataLayer Event: view_item_list ", customStyle01, dataLayerEvent);
17}
18analytics.subscribe("collection_viewed", (event) => {
19 const getEventData = (obj, path, fallback = "") => {
20 return (
21 path.split(".").reduce((acc, part) => {
22 if (acc && part.includes("[")) {
23 const [key, index] = part.replace("]", "").split("[");
24 return acc[key] ? acc[key][index] : undefined;
25 }
26 return acc ? acc[part] : undefined;
27 }, obj) || fallback
28 );
29 };
30 const page_data = {
31 hostname: getEventData(event, "context.document.location.hostname"),
32 location_query_string: getEventData(event, "context.document.location.href"),
33 path: getEventData(event, "context.document.location.pathname"),
34 referrer: getEventData(event, "context.document.referrer"),
35 page_title: getEventData(event, "context.document.title"),
36 url: getEventData(event, "context.document.location.href"),
37 };
38 const user_data = {
39 id: event.clientId,
40 language: getEventData(event, "context.navigator.language"),
41 userAgent: getEventData(event, "context.navigator.userAgent"),
42 };
43 const event_data = {
44 timestamp: event.timestamp || "",
45 id: event.id || "",
46 };
47 const ecommerce_data = {
48 currency: getEventData(event, "data.collection.productVariants[0].price.currencyCode"),
49 value: event.data.collection.productVariants
50 .reduce((total, variant) => total + variant.price.amount, 0)
51 .toString(),
52 item_list_name: getEventData(event, "data.collection.title"),
53 items: event.data.collection.productVariants.map((variant, index) => ({
54 item_list_id:
55 getEventData(event, "data.collection.id") || getEventData(event, "data.collection.title"),
56 item_list_name: getEventData(event, "data.collection.title"),
57 item_id: getEventData(variant, "product.id"),
58 item_name: getEventData(variant, "product.title"),
59 item_brand: getEventData(variant, "product.vendor"),
60 item_category: getEventData(variant, "product.type"),
61 price: getEventData(variant, "price.amount").toString(),
62 item_variant: getEventData(variant, "title"),
63 index: index,
64 product_id: getEventData(variant, "id"),
65 product_image: getEventData(variant, "image.src"),
66 product_url: getEventData(variant, "product.url"),
67 quantity: 1,
68 })),
69 };
70 const dataLayerEvent = {
71 event: "view_item_list",
72 datalayer_event_name: "view_item_list",
73 page_data: page_data,
74 user_data: user_data,
75 event_data: event_data,
76 ecommerce: ecommerce_data,
77 };
78 const newUrl = new URL(dataLayerEvent.page_data.location_query_string, window.location.origin);
79 const newTitle = dataLayerEvent.page_data.page_title;
80 if (newUrl && newTitle) {
81 history.pushState(null, newTitle, newUrl.toString());
82 }
83 dataLayer.push({ ecommerce: null });
84 window.dataLayer.push(dataLayerEvent);
85 logEventToConsole(dataLayerEvent);
86});
