Lead magnet
Protection & recovery plan
One-pager that rolls risk, depth, audit, and next CTA into a single owner-safe plan.
Close the diagnose → decide loop
One page. One decision.
From “Events Manager is empty” to a named restriction depth, a continuity plan, and a live CTA.
This wraps the diagnose → decide loop for clinic owners and agencies. Fill it on the call. Forward it after. Do not invent proof you do not have.
1. Wound (fill in)
| Field | Today |
|---|---|
| Site / domain | |
| Vertical | |
| Daily Meta spend (approx) | |
| Days Lead / Schedule unusable | |
| Blind-period cost (spend × days) | |
| Business still moving? (CRM / phone) | ☐ yes / ☐ no |
2. Named enemy
| Depth | Selected |
|---|---|
| Core Setup / stripped params | ☐ |
| Standard events (Lead / Schedule / related) blocked or suppressed | ☐ |
| Full-domain style emptiness | ☐ |
| Unclear — needs stack-check | ☐ |
Tools: risk score, data source category, Tracking Audit.
3. What already failed
☐ New pixel · ☐ New ad account · ☐ New domain · ☐ Basic CAPI/SST · ☐ Appeal waiting / rejected · ☐ Freelancer “fixed tracking”
If resets failed, read why pixel resets fail.
4. Plan A / B / Continuity
| Lane | Action | Owner |
|---|---|---|
| Plan A — Recovery | Restore usable Lead / Schedule for optimization | Crisper + operator |
| Plan B — Appeal | Document review; do not wait blind | Agency / BM admin |
| Continuity | Second capture path + CRM ritual (not backup-domain bypass) | Clinic + agency |
| Bridge | Upper-funnel proxies only if needed, without ROAS theater | Media buyer |
5. Success bar
Working means leads and bookings show up again as usable conversions while spend is live — not a green tag-manager checkbox. Full language: what working looks like. Ritual: measure recovery.
6. Commercial close
| Path | When | Link |
|---|---|---|
| Start 7-day trial | Path clear; first eligible site/org; card required | /signup |
| Client pay link | Clinic funds Stripe; agency keeps org | Who pays |
| Book a Call | Depth messy, resets piled, owner needs diagnosis | Cal popup |
List: Recovery $297/mo · Growth $597 · Scale $1,497. Formal guarantee not live — do not claim.
Do not say
- Invented testimonials or EMQ % — use live case studies only
- Bypass / backup-domain as Plan A — compliance
- “Signal recovery” as product title — banned naming
Next step
Start Recovery when the path is clear. Book a Call when restriction depth is messy. Agencies: send the client pay link so the clinic funds Stripe while you keep the org.