UA Ecommerce and Data Layer for GTM - Training Session 001

In this session we have discussed few topics such as naming conventions for Google tag manager variables, tags and triggers. We have also discussed ecommerce tracking for universal analytics using the standard documentation of Google tag manager from the developer docs.

Shahzada Ali Hassan

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Overview

This is a 2-hour live training session for the internal team helping them get a better understanding of web analytics and how Google tag manager works.

Details

In this session we have discussed few topics such as naming conventions for Google tag manager variables, tags and triggers. We have also discussed ecommerce tracking for universal analytics using the standard documentation of Google tag manager from the developer docs.

Links to UA DataLayer

Links to GA4 DataLayer

Set up in about 5 minutes. Events in Events Manager within about 30.

~5 min setupwithin ~30 min
Setting up
  • 7-day free trialon every eligible domain, one per domain
  • $297/moper subdomain
  • We set up the first domain with youfounder included
  • 30-day money-back guaranteeand cancel any time in the trial
  • We keep working with youuntil it is fixed

Payment method required at checkout. One trial per domain. The 30 minutes start once tracking is installed and events fire; it is visibility in Events Manager, not same-day ROAS.