Compared as of October 2026

The Zappush alternative that keeps your ads on your own site.

If you run a clinic, a service business or a store and Meta has restricted your domain, here is what each tool asks you to change. Zappush's restricted setup needs a compliant page on a brand new domain, and by default your ads point at that page first. Crisper works on the domain and pixel you already have. From each company's own published pages as of October 2026.

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Payment method required · one trial per domain · 7 days to cancel · 30-day money-back guarantee

One lead, two ways

With Crisper

  1. Your Meta adsomeone clicks
  2. Your website
  3. Events Manager showsLeadStandard event
With Crisper: your ad, then Your website, then Events Manager shows Lead. Conversion: Lead.

With Zappush

  1. Your Meta adsomeone clicks
  2. Compliant page on a new domainyou build this
  3. Your website
  4. Events Manager showsLeadStandard event
With Zappush: your ad, then Compliant page on a new domain, then Your website, then Events Manager shows Lead. Conversion: Lead.
  • Needs: Brand new domain

Crisper sends to

  • Meta
  • Google
  • TikTok
  • Snapchat · X · Microsoft

Zappush sends to

  • Meta
  • Google · partly
  • TikTok · partly

Not named on their pages: Snapchat · X · Microsoft

Check your own setup

Pick what you run. Each answer comes from Crisper's and Zappush's own published pages.

Your website runs on
A conversion for you is
You advertise on

By default, Zappush sends your ads to a compliant page on a brand new domain first. With Crisper, they keep landing on your site.

Crisper

Your website

YesRuns on WordPress.

Events Manager shows

YesLeadUnder its standard name, so campaigns optimize on it directly.

Your ad platforms · 2 of 2

  • YesMeta
  • YesGoogle Ads

Before your first event

  • Add a DNS record and the tracking snippets, with us on a call.
  • Keep your domain, pixel, event names and campaigns.

Price

$297/mo per subdomain after a 7-day trial

Zappush

Your website

Extra feeWorks, with a one-time $499 setup fee off Shopify.

Events Manager shows

YesLeadSent under its standard name.

Your ad platforms · 1 of 2

  • YesMeta
  • PartlyGoogle Ads

Before your first event

  • Register a brand new domain and publish a compliant page on it.
  • Point your ads at that page, or add a route code to every ad.
  • Pay the $499 setup fee, and have your site send its own checkout and purchase events.

Price

From $99/mo on their pricing page, or quoted on a call, plus $499 setup

From each company's own pages; every Zappush line is sourced further down.

What each one has

  • Yes
  • Partly
  • Paid add-on
  • No

Your site, pixel and events stay

  • Ads land on your own websiteYesCrisperPartlyZappush: Optional, with a code
  • No new domain to buyYesCrisperNoZappush: New domain needed
  • Keeps your Meta pixelYesCrisperPartlyZappush: Often kept
  • Lead and Purchase keep their standard namesYesCrisperYesZappush
  • Lead forms, not only checkoutsYesCrisperYesZappush
  • Works on any websiteYesCrisperYesZappush: $499 setup off Shopify

What happens to each event

  • Health details removed before MetaYesCrisperYesZappush
  • City, zip and country addedYesCrisperPartlyZappush: Not stated for Meta
  • Returning visitors matchedYesCrisperYesZappush
  • Loads from your own subdomainYesCrisperPartlyZappush: Extra setup on your side
  • Safari click IDs restoredYesCrisperYesZappush
  • Bot signals checkedYesCrisperPaid add-onZappush: Growth plan and up
  • Consent banner integrationNoCrisperYesZappush

Where conversions go

  • MetaYesCrisperYesZappush
  • Google Ads and GA4YesCrisperPartlyZappush: Not for this offer
  • TikTokYesCrisperPartlyZappush: Docs: coming soon
  • CRM conversions sent backYesCrisperYesZappush

Trial, guarantee and setup

  • Money-back guaranteeYesCrisperPartlyZappush: If restricted again
  • Setup done with youYesCrisperYesZappush: Their team

Zappush's pages don't say whether it has these. That doesn't mean it can't; ask them on a call.

  • Snapchat, X and Microsoft Ads
  • Free trial
Every line, with sources

Your site, pixel and events stay

Ads land on your own website

Yes

Crisper: Ads keep landing on your website. No landing page to build.

Partly

Zappush: By default, ads point at their compliant page and shoppers are redirected to your store. A second route sends ads straight to your store, with a code added to each ad.[8]

No new domain to buy

Yes

Crisper: Works on the domain you already have.

No

Zappush: Every route needs a compliant page on a brand new domain, not your store's domain or a subdomain of it. Their health and wellness FAQ says a new domain is usually not needed.[2][7][8]

Keeps your Meta pixel

Yes

Crisper: Same pixel and ad account. No pixel reset.

Partly

Zappush: Often kept. For accounts with a long restricted history they recommend a fresh pixel with the new domain.[1][2]

Lead and Purchase keep their standard names

Yes

Crisper: Meta receives Lead and Purchase under their standard names.

Yes

Zappush: Purchase and Lead go to Meta under their standard names.[9][11]

Lead forms, not only checkouts

Yes

Crisper: Every standard event, including Lead and Purchase. CRM conversions by webhook.

Yes

Zappush: Form fills and other contact captures go to Meta as Lead.[9]

Works on any website

Yes

Crisper: Shopify, WordPress, Wix or any site you can add the tracking snippets to.

Yes

Zappush: Shopify, WordPress, Wix, GoHighLevel and custom sites. Off Shopify there is a one-time $499 setup fee, and your site sends its checkout and purchase events itself.[1][4][6]

What happens to each event

Health details removed before Meta

Yes

Crisper: The product list and the form's free text are dropped before the event leaves.

Yes

Zappush: Product names are mapped to neutral values, and events that match words you block are not sent.[2][11]

City, zip and country added

Yes

Crisper: Meta gets city, zip and country on every event, even when your form doesn't ask for an address.

Partly

Zappush: They look up a visitor's location from the IP address, but don't say it is added to the event Meta receives.[14]

Returning visitors matched

Yes

Crisper: Details a visitor gave earlier, like the email on a lead form, are added to their later events.

Yes

Zappush: Details from forms, logins and checkouts are joined to the same visitor across sessions.[14]

Loads from your own subdomain

Yes

Crisper: Tracking loads from your own subdomain, so it is more resistant to ad blockers.

Partly

Zappush: Their pricing lists a first-party domain on every plan; their docs load the script from api.zappush.com unless you route it through your own domain yourself.[3][10]

Safari click IDs restored

Yes

Crisper: On Safari, ad click cookies that the browser cleared are restored when the visitor comes back.

Yes

Zappush: Their pages say Safari's 7-day cookie cap does not apply; cookie lifetimes are stated as anything from 90 days to a year.[5][14]

Bot signals checked

Yes

Crisper: Every request is scored for bot signals on the way, and the score travels with the event.

Paid add-on

Zappush: Bot filtering is included from the Growth plan up.[4]

Consent banner integration

No

Crisper: No consent banner integration.

Yes

Zappush: Follows the visitor's choice from a consent banner that supports Google Consent Mode v2.[10]

Where conversions go

Meta

Yes

Crisper: Conversions API, on your existing pixel.

Yes

Zappush: Conversions API.[2]

Google Ads and GA4

Yes

Crisper: Google Ads and GA4.

Partly

Zappush: Their restricted offer names only Meta. Their general plans send to Google Ads.[1][11]

TikTok

Yes

Crisper: TikTok.

Partly

Zappush: Their current pricing page lists TikTok on Growth and above; their destination docs still list it as coming soon. Confirm current availability before relying on it.[4][11]

CRM conversions sent back

Yes

Crisper: Any CRM that can send a webhook, such as GoHighLevel or Salesforce.

Yes

Zappush: Lead pipeline stages, offline sales and GoHighLevel or Kommo deals can be sent back to Meta.[2][12]

Trial, guarantee and setup

Money-back guarantee

Yes

Crisper: 30 days from the first paid charge on each domain, with no conditions.

Partly

Zappush: Money back if your domain gets restricted with their setup in place, subject to their service agreement. Their landing page says that refund covers the setup fee.[1][2]

Setup done with you

Yes

Crisper: We set up your first domain with you on a call, included. Later domains are self-serve.

Yes

Zappush: Set up by their team, usually in under 24 hours. Their landing page says days to two weeks end to end, once the new domain and page are ready.[1][2]

Price, trial and setup

Crisper

October 2026

Price unit
$297/mo per tracking subdomain, one per website.
Events included
500,000 a month per domain. Higher tiers only raise the allowance; a site over its allowance moves up a tier automatically.
Free trial
7 days on every eligible domain. Payment method required, one trial per domain.
Refunds
30-day money-back guarantee on the first paid charge for each domain. We keep working with you until it is fixed.
Setup
We set up your first domain with you on a call. The setup takes about 5 minutes once you have DNS, integration and site access. Later domains are self-serve on the same path.

Zappush

October 2026

Price unit
Their pages differ. The Health & Wellness pricing tab lists Starter at $99, $149 or $199 a month by event volume; the health and wellness page says the price is quoted for your store on a call.[2][3]
Events included
Plans are set by monthly events, from 50,000 on Starter to 20 million on Scale. If you keep going over, they ask you to move up a plan rather than bill the overage.[3][15]
Free trial
Not published for health and wellness plans, which list a 30-day money-back guarantee instead. Their general plans have a 14-day trial.[3][4]
Refunds
Money back within 30 days if your domain gets restricted with their setup in place, subject to their service agreement. Their landing page says that refund covers the setup fee. Their terms say fees are otherwise non-refundable.[1][2][13]
Setup
Done by their team, usually in under 24 hours. Their landing page says days to two weeks end to end, once the compliant page, a new domain and, if needed, a new pixel are ready. Their docs also describe a self-serve setup.[1][2][7]
  • Zappush's two sites differ. The health and wellness page says a new domain is usually not needed; the Unrestrict landing page and their setup docs require a compliant page on a brand new domain.
  • As read on 13 October 2026, the Health & Wellness tab starts at $99/mo, while the Unrestrict landing page's structured data lists $225/mo and its visible copy gives custom pricing. Confirm the applicable quote with Zappush.
  • Crisper prices each tracking subdomain (one per website); Zappush prices by monthly event volume.

What happens to each event on the way to Meta

From each company's own description. Crisper's list is what its recovery layer does to every event; Zappush's is what its own published pages describe.

Crisper

Location matching
Meta gets city, zip and country on every event, even when your form doesn't ask for an address.
Returning-visitor matching
Details a visitor gave earlier, like the email on a lead form, are added to their later events.
Ad-blocker-resistant loading
Tracking loads from your own subdomain, so it is more resistant to ad blockers.
Safari click-ID recovery
On Safari, ad click cookies that the browser cleared are restored when the visitor comes back.
Items dropped
The product list and the form's free text are dropped before the event leaves.
Bot scoring
Every request is scored for bot signals on the way, and the score travels with the event.

Plus a fallback visitor ID when cookies are gone.

Zappush

  • Receives store events on their server first, then sends them to Meta through the Conversions API, retried until Meta accepts them.[2]
  • Replaces sensitive product terms with neutral ones, such as “Health Product”, and drops events that match words you block.[11][14]
  • Hashes email, phone, name, date of birth and location with SHA-256.[14]
  • Depending on the restriction level, changes the source URL or sends the event through the compliant page on the new domain. The order and its value stay.[2]

Which one fits you

Pick Crisper if

  • You want recovery on the restricted domain you already have, with no new domain or pixel reset.
  • You run ads for several restricted client domains and want them under one org, with each client paying by pay link.
  • You want the first domain set up with you on a call, and a 30-day money-back guarantee on the first charge.
  • You also send conversions to TikTok, X, Snapchat, Google Ads, Microsoft Ads or GA4.

Pick Zappush if

  • You are ready to run a compliant page on a brand new domain and want their team to set it up.
  • You want a built-in lead pipeline that sends CRM stages back to Meta.
  • Your compliance team needs a signed BAA, which they offer on their Enterprise plan.
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Sources

Written by Crisper. Zappush details were read from its own site on 10 October 2026; prices and terms change, so check unrestrict.zappush.com before you decide.

  1. [1] Unrestrict by Zappush
  2. [2] Zappush for health and wellness brands
  3. [3] Zappush pricing (Health & Wellness tab)
  4. [4] Zappush plans on the Unrestrict site
  5. [5] zappush.com
  6. [6] Zappush docs: get started
  7. [7] Zappush docs: compliant page
  8. [8] Zappush docs: create a route
  9. [9] Zappush docs: data layer events
  10. [10] Zappush docs: scripts
  11. [11] Zappush docs: destinations
  12. [12] Zappush docs: leads
  13. [13] Unrestrict terms (updated 18 April 2026)
  14. [14] Unrestrict privacy policy
  15. [15] Zappush terms (effective 9 August 2026)
  16. [16] Zappush for agencies

Set up in about 5 minutes. Events in Events Manager within about 30.

~5 min setupwithin ~30 min
Setting up
  • 7-day free trialon every eligible domain, one per domain
  • $297/moper subdomain
  • We set up the first domain with youfounder included
  • 30-day money-back guaranteeand cancel any time in the trial
  • We keep working with youuntil it is fixed
Start 7-day trialGet a free consultation

Payment method required at checkout. One trial per domain. The 30 minutes start once tracking is installed and events fire; it is visibility in Events Manager, not same-day ROAS.