Upwork Cover Letter for Web Development Niche
This cover letter I use was inspired by a top-rated freelancer on Upwork. However, here is the breakdown of the cover letter. These 8 aspects are the most important when writing the cover letter to a web development job.
Shahzada Ali Hassan
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Run a free auditIf you are in the niche of web development , struggling to get a client and considering if your cover letter is not up to the mark, then you can use this cover letter guide to improve it. I have been using this cover letter for about 9 months now and have got about 70 Jobs on Upwork, helping me earn about 8,000$ in 9 months.
Example Cover Letter:
1Hi, [Name of the client]
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4I have made a short video for you: [Link of Loom Video]
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7You wish to build a responsive website for [Purpose of the clients website]. We can do [Provide three solutions to the clients project]. I will be required [Provide client with the details about your requirements].
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10I'm a top-rated web developer and have built more than 100+ websites in the span of the last 16 months. I have experience working with Ecma Script 2016, NodeJs, advanced Javascript, and frameworks such as NextJs, ReactJs.
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13Do you need a [Title of the Job Post] expert? Let's schedule a quick discovery call. Please provide 2 times this week that work for you.
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16-Hassan
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19P.s. Be sure to check out my profile, one of my 5-Star reviews is from Paul, where I completed a job very similar to yours.Client Name
Starting the Cover Letter with a greeting such as “Hi” or “Hello” followed by the name of the client is appropriate. Do not use greetings such as “Hi Dear”, “Hey Sir/Madam” in case you are not able to find the name of the client.
You can find the name of the client if you will scroll down to the bottom of the Job Post and look for the client recent Job, there you can find the name of the client in feedbacks. If you failed to find the name Just use “Hi”.
1Hi, [Name of the Client]Pointing out the unique thing
Point out the most peculiar thing about the job post so the client can understand you have gone through the job post thoroughly. The client has mentioned things as “I need help with...” or “what's the name of your favorite movie”.
1You wish to build a responsive website for [Purpose of the clients website]Attaching a Video
The most import thing is providing a video link to the client, where you will be discussing all the details about their job, issues, solution and your past experience. Having a video attached to a proposal adds more value to your cover letter and it built a relationship more than words with a client.
I have seen a conversion rate of over 60% with loom video attached in the cover letter.
1I have made a short video for you: [Link of Loom Video]Provide three solutions to the clients project
Providing multiple solutions for the clients project. Having them understand that you understand the project and help them built a better website with you.
1We can do [Provide three solutions to the clients project]Provide client with the details about your requirements
Make sure, you mention them the things you need for the project, deadline and budget for the project.
1I will be required [Provide client with the details about your requirements].Call to action
You can also reemphasis their needs, by using the same words, the client has used in the job title. Its also important to add some sort of a call to action, usually i find it better to invite the client for a meeting on zoom or google meets.
1Do you need a [Title of the Job Post] expert?
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3Let's schedule a quick discovery call. Please provide 2 times this week that work for you.
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5-hassanReference to a similar Job
This is the closing and here you want to reinforce the client to revisit your profile where they'll review your previous jobs. and will completely sell client's out to your proposal.
1P.s. Be sure to check out my profile, one of my 5-Star reviews is from Paul, where I completed a job very similar to yours.
