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[Shopify Customer Pixel] How to Configure GA4 Purchase Event Using Google Tag Manager
Learn how to configure the GA4 Purchase Event on your Shopify store using Google Tag Manager. This step-by-step guide explains how to set up the data layer, create custom event tags, and validate purchase tracking to optimize your ecommerce analytics.
- Google Tag Manager
- Shopify
- Google Analytics 4
- +2
4 min read
